Our process
2. Define
Decide, focus, plan
Drawing on findings from the Discover step, together we create a set of sales and marketing objectives and decide on the right toolset to maximise impact.
Please update your browser.
Unfortunately, Internet Explorer is an outdated browser and we do not currently support it. To have the best browsing experience, please update to Microsoft Edge, Google Chrome or Safari.
Update browser
What's included?
Campaign strategy
Develop a clear plan for a marketing campaign that will resonate with your target audience
Expert interviews
We interview your subject matter experts in your team and customers to unlock thought leadership that can be converted into a high-impact content machine
Ideal client profiles & personas
Who are you targeting? What do they do? What are their pain points? How does your business make their lives better?
Prospect data sourcing
Source & verify quality contact data for your best potential customers
Buyer-centric content creation
Ignite your prospects' curiosity to spark that initial conversation
Marketing technology setup
Identify and configure the right technologies that match your needs
Key outcomes
- A clear Marketing Plan
- Data sourced ready for campaign activation
- Buyer-centric content creation
- Ideal Client and Buyer Persona documents
- Marketing technology setup